Thursday, February 18, 2010

Sex Sells, Sex Tells.


I read an article a few weeks or months back that talked about products and companies that use sex to sell their items when it has nothing to do with the product itself. Recently a commercial for a Visa card has caught my attention.

The embeded code is diasbled so go here to watch it.

Watching this commercial I was wondering what the heck it was going to be about. Turns out it was for Visa's Black Card. Some card where apparently like 1% of the population will qualify for. Which makes me wonder why they spent so much money on advertising for that 1%. I'm sure all the people watching Red vs. Blue that see this commercial, when I first saw it, will be in the bracket and be ready to sign up before anyone figures out why there are two bases in an empty canyon.

Everything is black in the commercial and that's about all it has to do with the credit card. I guess it goes to show you that with the card you can buy all this stuff? Does it have no limit? Will it teach you to paint your toenails to look prettier? Will you become a goth? I don't know.

Here is the article that I first read about sex telling more than you think about a product.

Some excerpts below:

you need to know Barrett’s First Law of Marketing:
When your product is indistinguishable from the competition, add sex.

And

the inverse of Barrett’s First Law of Marketing:
If sex is used to market a nonsexual product, that product is generic.

Read the whole article. It isn't long.

 

Now how many of the superbowl ads were generic items that you can get elsewhere?

Ironically Go Daddy is one of them. I chose them way back before TVs were invented after I reserched a lot of different webhosting sites. Now they fall into this category and that's where Wewwl is hosted :)

What are some other ads that caught your attention?

 

Posted by Nathanael in
(3) Comments | Permalink
Next entry: 750 Words Previous entry: Yahoo Answers fail answer of the day
Scott  on  03/09  at  12:03 PM

I’m assuming that running the Black Card ad suckers other people in who would figure they could con their way into a Black Card and thus get the sex that comes from being an exclusive Black Card owner. Visa = the very latest thing in your mind.

.(JavaScript must be enabled to view this email address)  on  07/23  at  08:38 PM

In biology, germ cells are the cells that give rise to the gametes of organisms that reproduce sexually. In many animals, the germ cells originate near the gut and migrate to the developing gonads. There, they undergo cell division of two types, mitosis and meiosis.FREE SEX

.(JavaScript must be enabled to view this email address)  on  09/08  at  08:31 PM

this is CRAZY!!!!! as joe Bensusen would say

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